Every call got answered. Every patient got help.

Monarch Counseling was losing patients to voicemail. They turned on an AI named Gwen — and haven't missed a call since.

Industry Mental Health

Location Texas

AI Agent Gwen

Live Since Jan 2026

The Problem

The phone never stopped ringing.
And nobody could keep up.

Michelle at the front desk was doing everything. Answering calls. Booking patients. Handling insurance questions. But she can't answer the phone when she's at lunch, in a meeting, or helping someone in person. Those calls went to voicemail. Most never called back.

Stressed receptionist overwhelmed by phone calls

Before Gwen

The phone ran the office.

Lunch breaks meant missed calls. After 5pm, nobody answered. Spanish-speaking patients couldn't get through. New patients calling for the first time got voicemail — and went somewhere else.

Patient being greeted warmly at front desk

After Gwen

Now Michelle helps people face to face.

Gwen answers every call — day, night, weekends, holidays. Michelle is free to greet patients in person, handle paperwork, and actually breathe. Nobody waits. Nobody gets voicemail.

What Changed

More time with patients.
Less time on the phone.

When the phone stops being a problem, everything else gets better.

Therapist in a comfortable session with a client

Every hour Gwen handles the phones is an hour Christina spends with a patient.

Before, Christina was squeezing sessions between callbacks. Now the calls are handled. The schedule is full. And she's actually present with the people sitting in front of her.

291 calls. Zero voicemails. Zero missed patients.

Every single person who called Monarch Counseling since January 2026 got answered. Not one went to voicemail. Not one slipped through the cracks. That's what Gwen does.

Counselor having a meaningful conversation with a client

Real Calls

These are real patients.
Every one got answered.

Not demos. Not test calls. Real people who needed help and got it — because Gwen picked up the phone.

Scheduling

Christy called because her appointment was showing as video but should be in-person. Gwen caught the issue and flagged it for the front desk to fix.

Insurance

Gerald called to check if his insurance is accepted. Gwen took his info and sent it to the billing team to follow up.

New Patient

Jessica called to book her first therapy appointment. Gwen got her contact info and what she needed, then passed it to the scheduling team.

Spanish

Eduardo called in Spanish to book an appointment. Gwen handled the conversation and flagged it for Spanish-speaking follow-up. No extra hire needed.

Referral

Barbara called to send a referral. Gwen captured her number and the details — a new patient that would have been lost to voicemail before.

Cancellation

Joel called to cancel his appointment. Gwen handled it and updated the details — keeping the calendar clean without tying up the front desk.

Gwen has been a game changer for our office. Profitaable has helped me and my team spend less time on administrative tasks and more time focusing on client care. Nothing slips through the cracks anymore. I highly recommend Profitaable to any professional practice looking to streamline operations and improve client communication.

Christina Herrera — Owner, Monarch Counseling

The Timeline

From day one to 291 calls.

Gwen went live in January. Here's what happened.

January 23, 2026

Day one. Zero missed calls.

Gwen answered her first call on day one. From that moment, every single call to Monarch Counseling was picked up. The front desk took a breath for the first time.

February — Early March 2026

The team stopped second-guessing her.

Call volume grew as the team trusted Gwen more. Insurance questions, urgent requests, referrals — she handled the tricky ones too. Michelle stopped hovering by the phone.

March 2026

291 calls. 95% handled. Gwen runs the front desk.

By mid-March, Gwen was handling 30+ calls a week. Peak days hit 10 calls without a single person stepping in. Every number pulled straight from the call logs.

The Numbers

What 291 answered calls actually means.

Pulled directly from Monarch Counseling's call logs. Not estimates. Not projections. What actually happened.

Missed calls

Every person who called got through. No voicemail. No "please leave a message." Every patient who needed help was connected.

95%

Handled by Gwen alone

95 out of 100 calls were completely handled by Gwen. No human needed. The patient called, got answered, and got taken care of.

291

Patients helped

291 people who needed something. Every single one answered. None ignored, none lost, none wondering if the office got their call.

Hear It For Yourself

Hear what Gwen sounds like — live.

Press the button. Talk to Gwen. She'll answer your questions, take your info, and book you in — just like she does for real patients every day.

Try It Yourself

Want to hear what Gwen
sounds like on your phone?

We'll set one up on your number. You call in. You hear it answer. Then you decide. No pitch. No pressure. Just the experience.

Set One Up On My Number

Takes 2 minutes to set up. You'll hear it live on your own line.